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How To Nail (And Keep) Your First Customers

Forbes - 27 Aug 2013 15:25
How To Nail (And Keep) Your First Customers Pilot agreements are provisional contracts under which companies can assess the veracity of a potential, long-term relationship. Startups often pursue such arrangements, hoping it will reduce the friction normally encountered during the negotiation process and lead to revenue more quickly. Ironically, the result is often just the opposite.
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